It has been suggested by new research that during the campaign of Black Lives Matter, a positive impact has been witnessed concerning to views and discussions about racism in the United States. During the early years of the social and political crusade. All of the racial groups that had a more egalitarian racial attitude were influence by anti-racist social movements such as Black Lives Matter. In 2013, the Black Lives Matter movement came into existence, as a response to the acquittal of George Zimmerman in the killing of Trayvon Martin.
The protest started taking place since then in every major American city. Most of the news coverage was acquired by these protests. Moreover, the profile of activists also got increased by this. These activists argued that policy targets African Americans unfairly often. Tests based on race were analyzed. Explicit racial attitudes are judged from the point individuals position themselves on a 7-point scale to show how much they support or disagree with racial attitudes. With the help of a word association test, the implicit racial attitudes were measures. If black was marked as unpleasant and white was marked as pleasant by the participants, it was assumed that whites are preferred implicitly over blacks.
Results taken in 2009 were analyzed by the researchers. This allowed for a significant comparison of racial attitudes throughout the four and a half years scale period. This period included the time when the movement first started to the time it grew. Moreover, seven particular periods were also analyzed of the resulting activities of media and the struggles of BLM. This also involved the protests of 2014 in Missouri. The analysis was also restricted to test-takers who perceived themselves as either white or black. Data extracted from more than 1.3 million tests were utilized.